October 2009
Dutch Design Works
Media, PR and communication for the exhibition and events of Dutch Design Works, the Dutch participation during the Shanghai International Creative Industry Week (SICIW) 2009.
The Netherlands organised an innovative large-scale exhibition called Architecture & Public Space, showing projects and products from different levels and different disciplines.
In addition the Dutch entry featured a broad and varied program of matchmaking and networking activities, to stimulate knowledge exchange and create business opportunities. Dutch fashion was highlighted during a catwalk show.
An extended list of outstanding architecture, fashion and design magazines acted as supporting media and a broad media reach was achieved.