July 2010
Happy VIP
PR advice for Shanghai-based European interior design company CLOUD-9.
CLOUD-9 was responsible for the design of the VIP space of the Netherlands pavilion Happy Street, during the World Expo 2010 in Shanghai. The theme was HAPPY VIP, an extravagant and joyful environment, nearly evoking an overdose of happiness and glitter.
The communication advice was aimed at gaining international attention for HAPPY VIP, in magazines, on websites, and among other design professionals.