December 2010
Evaluating World Expo
Composing and writing the internal evaluation report about the Netherlands’ participation in the Shanghai World Expo 2010.
After the World Expo 2010 was over the government of the Netherlands wanted to identify what the event yielded. Did government and industry justifiably do the large investment?
The Dutch participation was a big success in many ways, not in the least because of the enormous turnout of visitors, both the general public for the pavilions as well as for the specialized events. The media attention was extraordinary and the relationships laid for the future are very promising.