November 2011
Dutch Design Thinking
Communication and PR for the Dutch participation in the Shanghai Creative Industry Week 2011, titled Dutch Design Thinking.
The rich program brought Dutch design exhibitions, displays and talks, showcasing innovative solutions while exchanging ideas about design principles.
Included were: Connecting Concepts, a large scale, travelling exhibition displaying the best of Dutch design, organised by Premsela; the Dutch Design Workspace Display, showcasing Dutch designers active in China; and works by artist Daan Roosegaarde.
A day of conferences, organized by Premsela, zoomed in on the changing role of graphic designers in relation to information, communication and brand design.